WANT IT. NEED IT. CHEEZ-IT.


People do weird things for Cheez-Its. They name their pets after them, get them tattooed on their chests, and even sleep with boxes of the cheesy snack. We created a new tagline and launch film that celebrates the world’s aburd love for Cheez-Its and the lengths people will go to get their hands on them.


CREDITS


ECD: Sam Shepherd
AD: Katie DiNardo
CW: Kelley Barrett
Director: Ulf Johansson