SMITHSONIAN’S NAT’L ZOO / STUDENT WORK
Recently, it feels like DC is an untamed political zoo.
So much so, that the city’s actual zoo seems a lot more civilized in comparison.
OUT OF HOME
Directing DC tourists to a less politically chaotic place.
![](https://freight.cargo.site/t/original/i/dc51a801266fd4d5e1bb9897330b631288c3e76c16b2a6d38f70ca6e3f3880cc/Elephant_Donkey_Final.jpg)
![](https://freight.cargo.site/t/original/i/c9a1ff6ec2d291f13075e7e9531499428f13ea8a36fb3adbfd3da3a01115eb2d/Zoo_Sloth_BusStop_Final.jpg)
![](https://freight.cargo.site/t/original/i/7ed942f648ea0da41c71b4ad39fcc255b3dbba823147bc8b5456ddea91071281/Zoo_Tiger_Final_RedTag.jpg)
![](https://freight.cargo.site/t/original/i/ea267d0f6fd83cf39d8a2bf6e89ab433b87f40a1ef134f9959113e3bd9953baf/Zoo_Birds_Subway_Final.jpg)
ONLINE BANNERS
Placed in the politics section of major news outlets.
![](https://freight.cargo.site/t/original/i/dcff744cf8c96a7724892c05497d456109edfef21ae76e4b5352b546a8c653bc/WashPostBanner2_Resized.png)
TV SPOTS
David Attenborough narrates the drama that unfolds on Capitol Hill.
NEWS ALERTS
People can sign up to receive non-terrifying, daily news updates from the zoo.
![](https://freight.cargo.site/t/original/i/54fcfb964fc6260a27578f0cf0c9804da4c155634bdbf88e163e3ffd3eafe54b/ZooNotifications.png)
TWITTER
Politics can get especially heated on Twitter. So, to add some lightheartedness to the Twittersphere, Marvin, the zoo’s macaw, will live tweet political events such as the Democratic debate.
![](https://freight.cargo.site/t/original/i/9544463c2e0c8b8bc6f21f22946fca4b41b6dd85eaac1aebaa3dc58b23b2cc16/Tweet1Shadow.png)
![](https://freight.cargo.site/t/original/i/c3dce7b0de453d0d3de6b505c60eefd231e1f9b84571a873bd2203d6253cfcec/Tweet5Shadow.png)
![](https://freight.cargo.site/t/original/i/d66cc380544bde5016a768585d990a499b9ae9e2abe81ce2743a29c9bf904f44/Tweet4Shadow.png)
![](https://freight.cargo.site/t/original/i/081e4cf6735f6fcf435c48bb0234aa968eee100172f2dffbad9f520303f38d0e/Tweet3Shadow.png)
![](https://freight.cargo.site/t/original/i/8ef1bcbdf258d1b946d619d66cde70711793b2b081f9628b0a0ed0fead63e8b6/Tweet2Shadow.png)
CREDITS
Made with Kelley Barrett