DEPOP

When someone buys from you on Depop, they don’t just get your item. They get you. It’s the feeling of being seen. Of being stitched together by some larger thread. They are your twin flame in taste. Your soulmate in style. They are no stranger. They are (pause for dramatic effect) your Depopelganger.

We brought this very real feeling to life to launch Depop’s first major US brand campaign, unveiling the new tagline, Where Taste Recognizes Taste.