BANK OF AMERICA: CAN’T STOP BANKING
Bank of America was seen as a super traditional bank—a brick-and-mortar building with a big vault of money. And yet, their digital tools are some of the best in the banking biz.
So, to position them as the digital powerhouse they are, we created a world where everybody on their phones is doing the last thing you’d expect them to be doing—banking.
ECD: Jeanie Caggiano
CDs: George Apfelbach, Hache Hernandez
Art Director: Katie DiNardo
Copywriter: Kelley Barrett
Producer: Tara Wert